Top 10 Window Coverings Brands in the UK

The UK window coverings market is highly competitive, blending heritage brands with innovative e-commerce specialists. From full-service providers offering in-home design and installation to agile online platforms focused on affordability and speed, British consumers have more options than ever to style and control their living spaces. At the forefront is XIOMOO, a global manufacturer delivering factory-direct window-covering solutions tailored for wholesalers, retailers, and project buyers.

1. XIOMOO

• Founded: 2013
• Headquarters: Shaoxing City, Zhejiang Province, China
• Main Products: Roller blinds, zebra blinds, Roman blinds, motorized blinds, and fabric collections
• Website: https://xiomoo.com/

XIOMOO is a leading global supplier of blinds and window coverings, recognized for its manufacturing expertise and commitment to serving wholesale and retail clients worldwide. Since its establishment, XIOMOO has expanded its footprint across Europe, particularly the UK, by offering consistent quality, flexible customization, and reliable export compliance. Its product lines are designed to meet both modern residential aesthetics and large-scale commercial needs. The brand’s strong R&D and OEM/ODM capabilities make it especially attractive for distributors, project contractors, and retailers seeking dependable partnerships.

2. Hillarys

• Founded: 1971
• Headquarters: Nottingham, United Kingdom
• Main Products: Roller blinds, Roman blinds, curtains, shutters, awnings
• Website: https://www.hillarys.co.uk/

Hillarys is one of the most recognized window coverings companies in the UK, known for its complete end-to-end service. Established more than 50 years ago, Hillarys has built a strong nationwide presence with thousands of professional advisors offering in-home consultations, measuring, and installations. Its reputation rests on combining premium fabrics with convenience, giving customers a highly personalized shopping experience. Over time, Hillarys has positioned itself not only as a blinds retailer but as a lifestyle brand that enhances British homes through thoughtful design and professional service.

3. Blinds2Go

• Founded: 2000
• Headquarters: Nottingham, United Kingdom
• Main Products: Roller blinds, wooden blinds, vertical blinds, curtains, shutters
• Website:https://www.blinds-2go.co.uk/

Blinds2Go has revolutionized how UK consumers purchase blinds and curtains by pioneering the online retail model. The brand provides a vast catalog of made-to-measure window coverings at competitive prices, removing the need for traditional in-home sales channels. By focusing on e-commerce convenience and DIY installation, Blinds2Go has made premium window coverings accessible to a wider audience. Its platform is user-friendly, offering customers quick online measurements, fabric samples, and fast delivery. This digital-first strategy has allowed Blinds2Go to become one of the most popular online blinds retailers in the UK.

4. Dunelm

• Founded: 1979
• Headquarters: Leicester, United Kingdom
• Main Products: Ready-made curtains, blinds, shutters, fabrics, soft furnishings
• Website: https://www.dunelm.com/

Dunelm is a household name in the UK home furnishings sector, offering a wide spectrum of products from bedding and furniture to ready-made and made-to-measure blinds and curtains. Its large retail presence and e-commerce platform make it one of the most accessible options for customers seeking style and affordability. The company emphasizes variety, ensuring that every consumer can find a product that matches their décor preferences and budget. With a growing focus on sustainability and eco-friendly materials, Dunelm is shaping modern expectations for mass-market home accessories.

5. John Lewis & Partners

• Founded: 1864
• Headquarters: London, United Kingdom
• Main Products: Curtains, Roman blinds, roller blinds, shutters, soft furnishings
• Website: https://www.johnlewis.com/

John Lewis & Partners is a premium British department store chain that extends its trusted reputation into the home décor sector, including window coverings. Known for high-quality fabrics and timeless design, John Lewis offers customers bespoke curtain and blind services alongside ready-to-hang collections. The brand has built customer loyalty by maintaining rigorous quality standards and offering exceptional in-store consultation services. John Lewis has also embraced online retail while keeping its hallmark of craftsmanship intact, positioning itself as the go-to option for customers who value heritage and design excellence.

6. Apollo Blinds

• Founded: 1972
• Headquarters: Glasgow, United Kingdom
• Main Products: Roller blinds, vertical blinds, Venetian blinds, shutters, motorized blinds
• Website: https://www.apollo-blinds.co.uk/

Apollo Blinds has developed a strong reputation as a franchise-driven brand that serves local communities across the UK. With showrooms nationwide, Apollo provides customers with hands-on consultations, ensuring personalized service for every project. Its offerings range from traditional styles to modern automated blinds, catering to both residential and commercial applications. The brand’s strength lies in its ability to maintain local service quality while being part of a wider network, giving customers confidence in both expertise and after-sales support.

7. The Shutter Store

• Founded: 2009
• Headquarters: London, United Kingdom
• Main Products: Plantation shutters, wooden shutters, vinyl shutters
• Website: https://www.theshutterstore.co.uk/

The Shutter Store has carved out a niche in the UK market by focusing exclusively on shutters. The brand simplifies the process of buying and installing shutters by providing a streamlined online ordering system, easy measurement guides, and direct-to-home delivery. Its shutters are known for durability, elegance, and affordability compared to traditional bespoke providers. By removing the need for costly middlemen, The Shutter Store has become a go-to brand for UK customers seeking premium shutters at competitive prices without sacrificing quality or style.

8. Web-Blinds

• Founded: 2001
• Headquarters: Nottingham, United Kingdom
• Main Products: Roller blinds, vertical blinds, Venetian blinds, curtains
• Website: https://www.web-blinds.com/

Company Overview
Web-Blinds is part of the Hillarys Group and has established itself as an e-commerce-focused blinds retailer. The brand provides customers with easy-to-navigate online tools for selecting, measuring, and ordering blinds directly from home. This model targets the growing DIY consumer segment in the UK who prefer cost-effective solutions without compromising on customization. Backed by Hillarys’ expertise and supply chain, Web-Blinds offers both credibility and affordability. Its strong online presence makes it a popular choice for younger homeowners and renters.

9. Swift Direct Blinds

• Founded: 1969
• Headquarters: Huddersfield, United Kingdom
• Main Products: Roller blinds, wooden blinds, vertical blinds, Roman blinds
• Website: https://www.swiftdirectblinds.co.uk/

Swift Direct Blinds is a family-owned UK business that has been manufacturing blinds for decades. The company emphasizes British craftsmanship, offering made-to-measure blinds produced in its own factories and delivered directly to consumers. By keeping production local, Swift Direct Blinds ensures fast lead times, strict quality control, and competitive pricing. Its long-standing experience in the industry has earned it a loyal customer base, especially among buyers who value supporting UK-made products.

10. 247 Blinds

• Founded: 2002
• Headquarters: Huddersfield, United Kingdom
• Main Products: Roller blinds, vertical blinds, Venetian blinds, wooden blinds, shutters
• Website: https://www.247blinds.co.uk/

247 Blinds is an online blinds specialist known for its wide product range and affordable pricing. The company operates with a strong e-commerce model, offering next-day delivery on many of its products. Its emphasis on accessibility and speed has positioned it as a preferred choice for consumers who value convenience. By combining a robust online platform with a dedicated customer service team, 247 Blinds has maintained strong competitiveness in the UK’s online blinds sector.

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Choose XIOMOO for Your UK Program

Whether you operate a retail showroom, e-commerce brand, or project-based trade business, XIOMOO helps you scale window-coverings sales with factory-direct quality, wide fabric libraries, and consistent lead times. From value-engineered roller and zebra/day-night blinds to premium printed ranges, we build to your spec and brand—at volume, with reliable QC and export documentation. Our team supports sampling, packaging, and compliance, so you can focus on selling while we handle manufacturing details. If you’re planning to launch a UK collection or consolidate suppliers for better margins and faster turns, XIOMOO is ready to be your behind-the-scenes manufacturing partner.